Caorunn is a handcrafted Scottish gin distilled in the Highlands using a unique blend of traditional botanicals and locally foraged Celtic ingredients. Celebrated for its crisp, balanced flavour profile, the brand has built a reputation for premium quality and authentic Scottish craftsmanship.
As a premium drinks brand, Caorunn wanted to deliver customer experiences that matched the quality of its products. The opportunity was to build a CRM strategy that increased customer engagement, encouraged repeat purchases and delivered relevant content based on customer behaviour. The objective was to establish a modern CRM programme that combined strategic lifecycle marketing with intelligent automation and personalisation.
Beginning with a detailed discovery and lifecycle review, we identified opportunities to improve the customer journey before implementing a fully integrated Klaviyo solution. Our work included: CRM audit and lifecycle mapping Klaviyo account implementation Audience segmentation New email template system Core lifecycle automations Advanced behavioural journeys Predictive product recommendation flows Data capture improvements Campaign management The result is a CRM programme designed to nurture stronger customer relationships while creating a platform for continued growth.
Coming Soon! The programme has recently launched and is currently being monitored as optimisation and reporting continue.
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