Nestled in the heart of Speyside, Speyburn has been crafting exceptional single malt Scotch whisky since 1897. Combining traditional distilling methods with the natural purity of the Granty Burn, the brand is renowned for producing approachable, characterful whiskies that showcase the best of Scotland's most famous whisky region.
Speyburn wanted to strengthen customer engagement by migrating their CRM activity to Klaviyo and delivering more personalised experiences across the entire customer journey. With increasing opportunities to sell directly to consumers, the focus was on creating a CRM programme capable of supporting both acquisition and long-term customer retention. The project centred on building a scalable foundation that could evolve alongside the brand while ensuring every customer received communications relevant to their interests and purchase behaviour.
We developed a CRM strategy designed to support every stage of the customer lifecycle, beginning with an in-depth discovery and audit phase before implementing a complete Klaviyo ecosystem. Our work included: CRM discovery and lifecycle audit Klaviyo implementation Customer lifecycle and persona segmentation Bespoke email templates Foundational lifecycle automations Behavioural and predictive automations Data capture strategy Ongoing campaign planning and execution Together, these improvements created a more intelligent and personalised CRM programme capable of supporting long-term customer growth.
Coming Soon! Performance reporting is currently underway, with measurable results to be published following optimisation and sufficient campaign activity.
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